The Three Major Keys to Effective Lead Generation

So what are the three keys to effective lead generation, you ask? It's not really that difficult. A lot of people seem to get tripped up on the "keys" aspect of marketing, but they don't realize that the words "keywords" themselves can be keys to generating massive amounts of leads. So let's break it down. The first key to article marketing is to know your audience. It sounds obvious, but it's important that you fully understand who you are writing for, before you start writing. This may seem like a no-brainer, but for some reason people seem to make it even harder. If you aren't targeting the correct audience, then you won't see much traffic. You can avoid this huge hurdle by fully researching your potential readers before you go into article marketing. The second key to article marketing is distribution. There are hundreds of article directories online, and many more which allow you to upload an article to their website for them to publish. Make sure that you are submitting to the right directories, or you will find yourself in trouble. You don't want to get banned from these sites, so make sure to take the time to research the various sites, and find ones that are appropriate for your style of article. The third and final key to article marketing is backlinking. Backlinks are links in your resource box at the end of your articles that will direct readers back to your site. For example, if you wrote an article about dog grooming, your resource box may include something like "please visit my website for more information about grooming dogs". By including a link to that website within your resource box, you are providing potential customers with another way to find out about your business. Now that you understand the three keys to article marketing, how do you put it to use? The first step is for you to write one or more articles relating to your business topic. These should be brief, no more than a couple hundred words, and they should be aimed at informing your readers and helping them solve a problem. If you have already written articles on this topic, you can always use them as a guide. Some good titles to use for your articles include: What's Inside That Poker Table? How Do I Buy Anymore? The second step to article marketing is distribution. Once you have written your articles, distribute them to all the article directories online. This way you have not only the potential readers, but the distribution network too. When someone finds your article and takes time to read it, they are more likely to click through your link and visit your website. As you continue to write articles, your audience will grow, and you will find yourself writing more articles. Finally, the third and final keys to effective article marketing is backlinks. As mentioned above, these articles should be distributed and offered for free. Make sure you submit your articles to more than one directory, though, otherwise you run the risk of duplicating content. The backlink benefit, however, should not be underestimated. You may even find that it improves your search engine rankings, not to mention makes your website more visible to your customers. As you can see, there are three keys to effective lead generation, and they are simple, although slightly time-consuming. It does not take long to implement them, either. However, if you want to get the most out of the process, make sure you follow these steps. Good luck!