Cracking the LEAD Generation Code

https://vimeo.com/621298916

Cracking The LEAD GENERATION Code With Richard Murphy This review is about the new LEAD GENERATION Code Book by Jon Anderson. It is actually written by two retired agents who are well-known in the industry as well as by people who are in the know as well, for their good ideas on this subject matter. In fact, it really makes a great gift for agents who are on the look out for new ways to market themselves. If you want to learn how to talk to women or guys, then the Cracking the LEAD Generation Code is definitely one of those books you will want to buy. I've used a lot of different things to attract women and guys, including a wide range of attraction strategies that didn't work. However, when it comes down to it, the only thing that works is attraction marketing. Even though you might have a whole slew of great skills, your success can't depend just on what you have. You need to learn how to attract people by means of attraction marketing. And when it comes to using the San Francisco Keys, Jon Anderson and his team of experts can help you with that. Cracking the LEAD Generation Code is definitely a helpful guide for anyone wanting to take their business online, especially those who have been around the block a couple of times. In this book, the authors, Jon Anderson and David Spitzner, lay out a whole bunch of strategies that anyone can use to attract the best sort of people. They are also going to tell you about the most effective ways to refer clients to your own business, which is why this is considered to be the ultimate lead generation system. Referrals, according to most seasoned agents, is what will make the difference between success and failure in any business. Without a good way to solicit referrals, you have essentially wasted your time and, unless you have unlimited funds, you might as well be spinning your wheels on an iceberg. What are the components of a good referral generation system, then? Jon Anderson and David Spitzner lay out a complete framework for this in The San Francisco Keys. Their foundational book, Lead Generation for the Private Equity Market, laid out what kinds of activities, both on the part of the agents themselves and the referring parties, contribute to the successful generation of leads. These include activities like asking friends and family for referrals, creating content for websites that are visible to those in your social network, conducting telephonic lead generations, and even working with a referral agency to get one-on-one personal training and support. With the help of these and other similar strategies, Anderson and Spitzner show you how to crack the key code in lead generation. However, what makes the San Francisco Keys stand out from the many similar guides on lead generation is its simple approach to teaching the principles of generating leads. Rather than spending time describing different strategies, the authors simply break down each principle into ten chunks, so that you can learn them one by one and apply them more precisely. They explain the concepts behind the different components, as well as why they are important in helping you generate leads, and then they help you put these principles into action. In particular, one of the main components that Anderson and Spitzner cover is the power of the telephone number. They do this by first introducing you to the concept of "cold calling," which means making cold calls to people's unlisted telephone numbers, and then explaining why this is such a poor way to generate leads. Then, they go into explaining why companies should avoid cold calling, and instead focus on creating an "interactive" relationship by leaving voice mails that prompt the caller to respond. Finally, they give you an example of a lead generation campaign that does just this, with a salesperson leaving a voice mail for a potential client after he or she gives them a phone number. Another major component of the book is the idea that using real estate agents is really good for your business. This section starts out by explaining how having an agent Legend in your corner can really help you to get leads. After that, they go into explaining why this is true, and why you should use an agent, instead of trying to create your own campaign from scratch. This section especially explains why San Francisco is the top city in the United States for real estate, and why you should target this area if you really want to succeed in business. All in all, this was a great little read. The key point that we got from the text was that realtor and the real estate internet leads that they produce are really good, but not that great. This makes sense since most people that buy houses don't really know much about the homes that they're interested in buying, so it makes sense to leave a little bit of wiggle room on the side. Overall, this was a really good read, even though some parts of it may have seemed a little off putting to some people.